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BACKED BY CONSUMER SCIENCE
Our insights lab specialises in testing, validating and curating creative commercial concepts.
We offer unrivalled psychographic segmentation, text analytics and behavioural economics.
KEY PERFORMANCE INDICATORS
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Perceived attributes
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Validation + IDEA index
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Needs-gap index (perceived match against important attributes)
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Consideration
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Most likely to consider
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Likes/dislikes (open enders)
CONCEPT
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Concept development and testing
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Concept effectiveness
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Concept awareness tracking
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Communications strategies
BRAND EQUITY & HEALTH
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Brand funnel
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Usage and attitudes
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Brand equity studies
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Brand awareness studies
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Brand health tracking
PRODUCT & PRICING
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Market sizing and segmentation
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Concept testing
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Choice modelling
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Concept testing
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Choice experiments
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Conjoint analysis
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Max-Diff design
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Choice modelling
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Price sensitivity
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Decision Support Systems (DSS)
MARKET DYNAMICS
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Market sizing
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SegmentationUsage and attitude
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Studies
POSITIONING & SEGMENTATION
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Brand positioning
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Customer segmentation
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Psychographics
