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C O N T E N T    T E S T I N G

CONTENT TESTING

KEY PERFORMANCE INDICATORS

  • Likability

  • Communication effectiveness

  • Recall

  • Effectiveness index / ad impact

FEATURES

  •  Communication effectiveness

  •  Recall

  •  Effectiveness index

  • Ad impact

RESULTS

  • What is % level of interest?

  • What is profile of THOSE INTERESTED?

  • What are KEY BENEFITS?

  • How much PRICE SENSITIVITY is there, or those interested?

  • Sample size: N = 500

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