P R O D U C T & P R I C I N G
PRODUCT & PRICING
KEY PERFORMANCE INDICATORS
Effectiveness index / ad impact
Profile of those willing to buy at each level.
Market sizing of revenue at each level.
Profitability at each pricing level.
CHOICE MODEL PRICE TEST
BRAND : How much more / less can my band charge vs others?
FEATURES : Which feature is worth how much?
PROMOTION : Which promotion yields more value in the consumer's mind?
INGREDIENTS : Do additional ingredients justify price increase?
What is % level of interest?
What is profile of THOSE INTERESTED?
What are KEY BENEFITS?
How much PRICE SENSITIVITY is there, or those interested?
Sample size: N = 500