Optimise your marketing plan
Enable marketers to increase brand competitiveness and drive purchase intent
3-5 day turnaround
Integrated access to global panels
Mimics real life decision making
By understanding how consumer make trade-off decisions.
Our sophisticated data engine can predict consumer choice and minimise marketing risk
How much more / less can my band charge vs others?
Which feature is worth how much?
Which promotion yields more value in the consumer's mind?
Do additional ingredients justify price increase?
GLOBAL ACCESS FROM YOUR WORKSPACE
Client chooses market and target audience n=1000
Client defines choice matrix
Clients view results in interactive dashboard
Consumers complete questionnaire
My Choice is a fast, low cost marketing tool that can be used to:
The most important drivers of choice
The key 'trade-off' that govern choice
Relative importance of brand, price and features
The impact of changes in your marketing mix
HOW IT WORKS
Our algorithm creates a series of randomised choice sets where every attribute is exposed equally
ASK UP TO 10 UPFRONT QUESTIONS
(Before the Choice options), such as socio economic and attitudinal / experiential with rating scales.
Tailor the respondent profile
Add specific criteria - such as credit crd usage, have children, own car
My Choice can accomodate any language.
Designed with mobile usage in mind, but operates on any device
choice based conjoint analysis
Using consumer trade-offs (through their choices between 2 combinations) the measure the each attribute in consumer choice
Statistical modelling used to analyse importance of attributes
For designing the combination each respondent sees
Share of utility rule
For computing the predicted market share, which is in proportion to its share of customer's preferences
My Choice has a partnership with Quality Online Research (QOR), a global provider of online research panels.
QOR provides consumer and business panels in 90 + countries.
Creation of MyChoice survey automatically connects with the selected QOR market, and provides 1000 respondents with the specified profile ie age, gender, income, etc
More specialised respondent profiles need to be discussed and priced separately.