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my choice
Optimise your marketing plan
OFFERING
Enable marketers to increase brand competitiveness and drive purchase intent
FAST
3-5 day turnaround
CHEAP
DIY
global
Integrated access to global panels
effective
Mimics real life decision making
HOW
By understanding how consumer make trade-off decisions.
Our sophisticated data engine can predict consumer choice and minimise marketing risk
Brand
How much more / less can my band charge vs others?
Features
Which feature is worth how much?
Promotion
Which promotion yields more value in the consumer's mind?
Ingredients
Do additional ingredients justify price increase?
GLOBAL ACCESS FROM YOUR WORKSPACE
markets
Client chooses market and target audience n=1000
matrix
Client defines choice matrix
dashboard
Clients view results in interactive dashboard
complete
Consumers complete questionnaire
In summary
My Choice is a fast, low cost marketing tool that can be used to:
identify
The most important drivers of choice
understand
The key 'trade-off' that govern choice
Calculate
Relative importance of brand, price and features
predict
The impact of changes in your marketing mix
HOW IT WORKS
Our algorithm creates a series of randomised choice sets where every attribute is exposed equally
Additional Features
ASK UP TO 10 UPFRONT QUESTIONS
(Before the Choice options), such as socio economic and attitudinal / experiential with rating scales.
Tailor the respondent profile
Add specific criteria - such as credit crd usage, have children, own car
Language options
My Choice can accomodate any language.
any device
Designed with mobile usage in mind, but operates on any device
The science
choice based conjoint analysis
Using consumer trade-offs (through their choices between 2 combinations) the measure the each attribute in consumer choice
hierarchical bayesian
Statistical modelling used to analyse importance of attributes
Fedorov optimism
For designing the combination each respondent sees
Share of utility rule
For computing the predicted market share, which is in proportion to its share of customer's preferences
The respondents
My Choice has a partnership with Quality Online Research (QOR), a global provider of online research panels.
QOR provides consumer and business panels in 90 + countries.
Creation of MyChoice survey automatically connects with the selected QOR market, and provides 1000 respondents with the specified profile ie age, gender, income, etc
More specialised respondent profiles need to be discussed and priced separately.
