C R E A T I V E E F F E C T I V E N E S S
KEY PERFORMANCE INDICATORS
Brand perception / messaging rating
Ad awareness - unprompted, prompted
Frequency of exposure
Ad messaging rating
Recognition / frequency of exposure
likely to purchase
usage / purchase
brand advocacy / NPS
Analysis of change in measures of 'impact' as function of advertising exposure
What is % level of interest?
What is profile of THOSE INTERESTED?
What are KEY BENEFITS?
How much PRICE SENSITIVITY is there, or those interested?
Sample size: N = 500