B E H I N D T H E M A C
APPLE - Made here, not there
Groundbreaking creative work is made in communities all over Australia, and for this ad campaign, Apple pledged to celebrate this, while also recognising that much of this work is created with help from Mac computers.
*Produced in conjunction with TBWA, Sydney.
Featuring the Mulka Project, Phoebe Paradise and Hayden Cox
“Wait. Did I read that right, Apple posting a tweet about a rapper from MERRYLANDS?”
- Via TIkTok
“Feels great for a huge brand like Apple to get behind local artists.”
- Via Instagram
Long-form YouTube film featuring the Mulka Project (Production: Collider, Director: Suzanne Kim
Screensaver, posters and POS