Venture validation

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Blue Gradient

Our 360 insights on demand platform is the intersection where human behaviour drives commerce, globally driven to tap into any market.

Select a product + submit your tailor designed survey

Tap into your target market audience via our global panel

Access real-time insights + data feed via our dashboard and report

INSIGHTS PLATFORM

HOW IT WORKS

Brand lifecycle journey
Venture testing portal - Validate new business + products concepts
Access consumer insights across global target markets
Forecast projections to facilitate market success

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IDEA VALIDATION

Stage 1: Introduction

Screen early stage ideas.
Gather essential insights to gage, develop,

modify and implement a successful idea into any market place.

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CONCEPT TESTING

Stage 2: Introduction

Test and trial concepts across all touch brand points.

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PRODUCT & PRICE MODELLING

Stage 2: Growth

Develop products and trial price points to uncover the

consumer demographics you're brand is likely to engage with.

CONTENT TESTING

Stage 4: Growth

Test content, marketing and adverts before creating and launching.
This creates opportunity for refinements, improvements and

if necessary a complete brand strategy overhaul.

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CREATIVE EFFECTIVENESS

Stage 5: Growth

Step into the future and find out how effective your

creative marketing will be, not how effective it was.

BRAND AWARENESS

Stage 6: Growth

Find out who knows about your brand, who doesn't and how to reach them.
The strength of your brand and its ability to create affinity

within the minds of consumers is essential for your company to grow.

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BRAND EQUITY

stage 7: Growth

Discover the consumer value and perception of the brand name,

a product or service, rather than from the product or service itself.

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CUSTOMER SATISFACTION

Stage 8:

Uncover what consumers are really saying and thinking about your brand.
We measure how a brands products and services meet or surpass consumer expectations.

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CUSTOMER NEEDS

Stage 9: Maturity

Customer needs is the check list that a consumer requires when

purchasing a brands product or service.

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ACCREDITATION

KNOW employs panel providers who specialise in verified, quality assured online sample.

Vetting: Our suppliers meet ESOMAR and ISO certification levels.

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CHOICE MODELLING

Stage 10: Maturity

MyChoice is a unique tool that mimics real life

decision-making to identify the drivers of brand choice

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